And the young developers on the platform share revenues from those products, too-which expands their recognition among the platform’s millions of kids. In addition to earning money through Robux, the company also sells merchandise, like toys and T-shirts, featuring characters from some of its most popular games. Others are more unique, like Jailbreak, which might be best described as an elaborate video game version of “Cops and Robbers.” Some mirror games created by major studios, like Welcome to Bloxburg, a Sims-like experience where players design their own homes and vehicles in the big city. Today, Roblox’s player-created games run a wide gamut of genre and experience. It took off in 2006 when they introduced Roblox Studio, the app that lets its users code and create their own games and simulations. They were modeling cars crashing, buildings falling over and other fun stuff that the program’s physics tools enabled them to build.Īfter selling Knowledge Revolution for $20 million in 1998, he and cofounder Eric Cassel, who passed away in 2012, began working on what would become Roblox. What Baszucki learned as his software made it out into the student community was that kids were using it to do things far beyond textbook physics. An education tech startup, the company built a program that served as a 2-D lab where students and teachers could model physics problems with virtual levers, ramps, pulleys and projectiles. Roblox stems from Baszucki’s first company, Knowledge Revolution, which he cofounded in 1989. Plans to go public in February were recently delayed at a request by the SEC to adjust how Robux sales are reported in accordance with digital asset rules. The company had initially planned to go public in 2020, but high-profile IPOs like that of DoorDash reportedly caused the company to reconsider. He currently plans to take Roblox public through a direct listing on March 10. The biggest winner is Baszucki, 58, now worth $2.8 billion after a January funding round that valued Roblox at $29.5 billion. “It’s as if we’re running ‘American Idol’ for up-and-coming game developers.”
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